Use pricing to unlock growth
Access an in-depth guide to understanding and optimizing your recurring revenue pricing strategy.
Presenting:SaaS Pricing Strategy, byProfitWell.
TL;DR
Overview
Absorb 10 chapters that are positively filled with strategic and tactical insights on setting optimal pricing:
CHAPTER 1: WHY YOU NEED A PRICING STRATEGY
CHAPTER 2: WHY VALUE BASED PRICING IS THE BEST PRICING STRATEGY
CHAPTER 3: THE IMPORTANCE OF QUANTIFIED BUYER PERSONAS
CHAPTER 4: USING QUANTIFIED BUYER PERSONAS AS PART OF YOUR PRICING PROCESS
CHAPTER 5: HOW TO FIND THE RIGHT VALUE METRIC FOR YOUR BUSINESS
CHAPTER 6: HOW YOUR COMPANY CAN BUILD A PRICING MACHINE
CHAPTER 7: DESIGNING YOUR PRICING PAGE
CHAPTER 8: WHY YOU SHOULDN’T A/B TEST YOUR PRICES
CHAPTER 9: WHY LOCALIZING YOUR PRICING INCREASES YOUR GROWTH
CHAPTER 10: WHY YOU SHOULD BE SMART ABOUT DISCOUNTING
CHAPTER 1: WHY YOU NEED A PRICING STRATEGY
Every SaaS company is different, but almost every single one makes a mistake that puts the company in jeopardy. They don’t understand their pricing.
CHAPTER 2: WHY VALUE BASED PRICING IS THE BEST PRICING STRATEGY
How do you decide the price of your product?
CHAPTER 3: THE IMPORTANCE OF QUANTIFIED BUYER PERSONAS
Most companies are sure they know their customers. But the truth is that the majority of businesses have no idea who their customers really are. Even worse, they are not putting real effort into finding out.
CHAPTER 4: USING QUANTIFIED BUYER PERSONAS AS PART OF YOUR PRICING PROCESS
If you are already quantifying your buyer personas, or used the previous section as a jump-off point for learning more about your customers, then you are off to a great start with your SaaS business.
CHAPTER 5: HOW TO FIND THE RIGHT VALUE METRIC FOR YOUR BUSINESS
In SaaS pricing, you’ve got to decide not only how much to charge, but what you’re charging for. This is your value metric.
CHAPTER 6: HOW YOUR COMPANY CAN BUILD A PRICING MACHINE
Every company already has access to a ton of data to build the best pricing for their company. However, implementing a great strategy is another challenge altogether.
CHAPTER 7: DESIGNING YOUR PRICING PAGE
In the first chapter of SaaS DNA, we looked at The Anatomy of a SaaS Marketing Site to help you build the most important page on your SaaS site: the pricing page.
CHAPTER 8: WHY YOU SHOULDN’T A/B TEST YOUR PRICES
A/B testing your pricing page to figure out the optimum amount to charge for your product sounds great in theory.
CHAPTER 9: WHY LOCALIZING YOUR PRICING INCREASES YOUR GROWTH
Choosing the right price point is key to appealing to your target customers, but if you are just reaching out to your local audience, you are missing out on one of the greatest parts of SaaS–the fact that it is global.
CHAPTER 10: WHY YOU SHOULD BE SMART ABOUT DISCOUNTING
To get people into their product, many SaaS companies turn to discounts to increase acquisition. They think that they can raise prices later, once these customers see the value in the product. But by discounting, you have already hurt that value.
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