Marketing, from First Principles

There are so many marketing tactics. Ever wonder how they get created? Or better yet, how you could create them? There is no “works-every-time” formula for marketing. But there are principles that underlie great marketing. In this 90-minute video workshop, I’ll teach you those principles. And then I’ll show how you can use the principles to create your own tactics and strategies. The principles carry huge explanatory power to branding, copywriting, early-stage marketing, UX, social media, SEO…. Basically, whichever area of marketing you work with, you’ll find new juice to succeed in that area from this workshop. Duration: 90 minutes Delivery: Link to the resources, delivered instantly, yours forever. Plus a few bonuses 🙂




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