The Power of Storytelling: 8 Marketing Lessons from Bozoma Saint John

The Power of Storytelling is a marketing playbook highlighting some of the best ideas, stories, and actionable tactics from leading global marketer, Bozoma Saint John.

Trying to stay ahead of The Next Big Thing is like trying to catch fog. (“Oops, you mist.”)

Luckily, Bozoma Saint John has made a career out of finding and creating pop culture trends through marketing and storytelling.

In this guide, you’ll learn some of Boz’s tactics for spotting trends before they’re national phenomena. (Because some of us bought GME way too late. #ToTheGround)

Boz has spent years in leadership roles at some of the most well-known companies in the world.

You’ll gain insights into key marketing strategies that come from storytelling, tuning into the present, and encouraging independent thinking.

You’ll also find out the big mistake too many brands make while hiring senior leadership at organizations.

Want to learn more about influencer marketing? Boz has partnered with some of the biggest pop culture icons to put brands on the big screen.

But her take on influencer marketing strategies might surprise you: it isn’t about highlighting the “coolest” people. (“So you’re telling me there’s a chance.”)

Discover what Boz looks for in brand-influencer partnerships, so that you find the best connection for your business.

It’s easy to feel stuck on your path to greatness. (“Julia Child didn’t publish her first cookbook until she was 49. That means I can sleep in till noon.”)

Ready to get motivated about your career and bring your full self into every new project?

It’s time to learn from one of the leading marketers in the world, so that you can apply her mindsets and tactics to your business and career.

Download The Power of Storytelling today!