Pricing strategies for early companies – Masterclass

A recording of a Masterclass with Patrick Campbell, the founder of Profitwell, where we review pricing strategies for early companies and how we should adjust based on market fluctuations. This live masterclass was originally presented on September 7, 2022.

Profitwell is a subscription metrics platform that recently merged with Paddle (a billing and payments company based in the UK).

In this class, Patrick teaches us how we, as business owners, should be thinking about pricing in a fluctuating market. He shows us ways to optimize pricing based on our services (such as discounting and packaging strategies) and how to use pricing models to retain existing customers.

Patrick also takes us through a process for analyzing and talking to our customers about pricing structures, and shows us how to digest that data to make productive decisions.