Slack Growth Study

A behind-the-scenes look at Slack’s multi-million dollar marketing strategy


But four years ago, Slack was just an internal tool for a small operation.

So how did it grow to over 4 million active daily users?*

Well, our sister company,, conducted the research and uncovered the answers so you can replicate their success.

And this growth study is available to you for free!

Learn how Slack skyrocketed from humble beginnings to industry leader

Master your social media with strategies for each platform, including Facebook, Twitter, YouTube, and Medium
Get the 4-step word-of-mouth marketing hack that generated 8,000 new customers in 1 day


The Sumo team went where few have before to offer a look at the marketing tactics that made Slack a billion dollar company.


4 million daily active users in just 4 years!*

No question: Slack is the fastest growing SaaS company of all time.

And they accomplished that without a million-dollar marketing plan, fancy email strategy, or outbound sales team.

Heck, it wasn’t until recently that Slack hired salespeople, and not until they were a billion-dollar company that they brought on a CMO.

Most of their initial growth was thanks to word-of-mouth marketing, which remains their highest priority to this day.’s study breaks down how to tap into your networks and generate buzz around your product with a four-step launch formula. (Even without founder Stewart Butterfield’s contact list.)


In addition to word-of-mouth, this study explores SEO and paid marketing strategies that launched the fastest growing SaaS company into our businesses and hearts.

Here are just a few of the hot tips coming at you in this report:

  • Rank For Competitive Short Tail Keywords With This Category Leader Business Review Strategy
  • The “Sticky” App Directory SEO Ranking Strategy That Works Without Content Marketing
  • The PPC Traffic Funnel Based On 3 Core Keywords You Can Swipe And Deploy In Minutes

With 100k monthly visitors*, Slack’s landing pages must be doing something right.

Learn how they use eight sections consisting of short and sweet copy, graphics, and white space to convert organic and paid traffic into loyal customers.

And Slack’s homepage isn’t their only site surging with traffic.

This study investigates how Slack’s first-ever Medium post was shared more than a thousand times and how you can master your own Medium publication with four types of posts!


Ready to give your social media a glow-up?

Slack gets more than 800,000 views monthly from social media*—Facebook being the driving force behind half of that.

And you know when it comes to social media, you need a different strategy for each platform.

This guide breaks down how Slack leverages and reaps the benefits of each one.

You’ll even learn how to reverse engineer their YouTube product video that raked in 15 million views and helped make the platform their #1 social customer acquisition channel.


You can’t just launch your product and cross your fingers that people will actually buy.

Slack demonstrates what it takes to build a software product loved by both small businesses and Fortune 100 companies alike.

And’s Growth Study shows you how to use their strategies to your business’s gain.

Download it today to begin maximizing your business growth!

*All statistics are from date of publish

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